Smith & Baxter
The vaping lifestyle is filled with and fueled by a constant stream of newer, crazier, sensational flavors like cottoncandy unicorn. As an antidote to that culture, and as a security blanket for tobacco users, we conjured a bespoke brand steeped in classic luxury goods cues, committed to traditonal values.

  • brand vision
  • naming
  • tag line
  • brand identity
  • packaging
  • web design
  • copywriting