Monster Energy
The short story: In 2001 Hansen’s wanted to extend their natural energy to a 16oz can. We had a better idea. An aggressive brand for an untapped aggressive consumer. Simple, powerful, iconic, all attitude and impact, capable of carving real share out of Red Bull’s 75%... The rest is history.

  • Brand Vision
  • naming
  • tag line
  • brand identity
  • packaging
  • POS & Display