With little more than a brand synonymous with enhanced performance, we set out to launch a multi-team assault on the sports beverage category. Not just Gatorade. Not just Vitamin Water. Not just Muscle Milk. But all three at once. Suicide mission? Perhaps. We never shy away from a challenge.

  • brand vision
  • brand identity
  • segmentation
  • packaging
  • structure
  • POS & display