Quark is downright foreign to the US market, yet it is far higher in protein and lower in calories than Greek yogurt. This innovation in America’s dairy aisle had to be both modern and flavorful, conventional and disruptive, all while being approachable. Elli is a new food for a new generation of dairy consumers.

  • brand vision
  • naming
  • brand identity
  • packaging
  • web design
  • sales materials