Building Powerful Brands


Brands are built on consumer engagement, meaning that a successful brand has captivated the consumer and enriched their life in some unexpected and enduring way. Powerful brands have that kind of significance built in, delivering a perspective that makes a lasting connection.

That’s what we do at McLean. We use every tool at our disposal to reveal the core meaning of a brand and enhance the consumer's experience beyond the mere utility of a product or service.

Realize the full value of your brand at McLean.

Creative Services


  • Brand Vision & Platform
  • Naming & Nomenclature
  • Brand Identity
  • Packaging Design
  • Research Support
  • Structural Design
  • Sales Support Materials
  • Environmental
  • Retail Support & Displays
  • Print Engineering
A brand is the heart of a company, the guiding vision by which all actions are measured, the line in the sand, the flag on the summit, the embodiment of everything the company stands for, and the very name by which it will be known.


Ian McLean
Founder & Creative Director

Results


Everyone defines success differently. At McLean, we always look at the bottom line as the number one indicator of consumer interest, loyalty, and long-term engagement.

Monster Energy

$3.5 Billion Annual Sales

Java Monster

$300 Million in Launch Quarter

Sun-Maid

30% Growth in Specialty Fruit Over 5 Years

Sun-Maid Int'l

50% Sales Increase with Packaging Changes Only

Mothers Wax

#3 in Category in 2 Years, from Previous #10

Bosch Wipers

30% Growth in One Quarter

Select Clients



BEVERAGES

Anheuser-Busch Companies
The Coca-Cola Company
Cytosport, Inc.
Fentimans North America
Fosters Group, Ltd
Hansen Beverage Co
Mike’s Hard Lemonade
Monster Beverage Company
Pabst Brewing
PepsiCo
Suntory
Tetley USA
WPB Pepsi

FOOD

C&H Sugar Company
Chiquita Brands Int’l
Del Monte Foods
Driscoll Strawberry Assoc
Farmer John
Ghirardelli Chocolate Co
Gimbal’s Fine Candies
Grimmway Farms
Hormel Foods Corp
McCann's Oatmeal
Mothers Cake & Cookie
Nancy’s Specialty Foods
Nestlé USA
Niman Ranch
NuCal Foods
Otis Spunkmeyer
Promax Nutrition
The Quaker Oats Company
Saag’s Specialty Meats
Safeway
Smithfield Foods
Sturm Foods
Sun-Maid Growers
Sunsweet Growers
Tree Top
Unilever U.S.

WINE & SPIRITS

585 Wine Partners
Beringer Vineyards
Constellation Brands
Plata Wine Group

AUTOMOTIVE

Chevron Corporation
Hopkins Manufacturing
Mothers Polishes & Waxes
Robert Bosch
Shell Oil Company
WD-40 Company

HEALTH & WELLNESS

Bristol-Meyers Squibb
Nautilus/Bowflex
Ultimate Superfoods
Zeiss Meditech

HOME & GARDEN

The Clorox Company
The Kingsford Company
Oldcastle

TECHNOLOGY

Apple
DHL Airways
Epson America
Infineon North America
Zazzle.com

FOREST PRODUCTS

Potlatch Corporation
Weyerhaeuser Paper Co