Fresh Express
Consumers’ continued shift toward unprocessed foods, organics, and movements like farm-to-table, demand wholesale changes for both product development and packaging. For Fresh Express, who invented packaged salads in the 80’s, this meant healthier, on-trend items which are closer to the farm, further from the factory, and portray that clearly at shelf.

  • Sub-brand identity
  • packaging
  • Structure
  • Research Support