Consumers spend a disproportionate amount on their pets. The burden on the marketers of these high-ring items is maintaining a quality image for their brand and updating it often. Such is the case here, where we freshen the brand as well as the trade-dress, and make certain that the object of affection wears a collar to show that it is in fact a cherished pet, not feral, despite its outdoor environ.
- brand identity
- research support