Born in the 1970s, in the heart of So Cal's hot rod culture, we have helped drive this family-owned “carsmetics” company from number ten in the category to number three in only a handful of years. By achieving maximum impact across the category, and constantly developing new strategies and new segments, we continue to impassion retailers and customers alike.

  • brand vision
  • naming
  • brand identity
  • packaging
  • structure
  • POS & display

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