Sierra Mist
This third-tier lemon-lime soft-drink has been much abused in recent days, but once was a bright and refreshing alternative to a host of mainstream, middle-of-the-road, undifferentiated sodas. McLean Design’s take on the brand was fresh and wholesome, bursting with flavor, individualistic, and without complication — a pleasing blend of upbeat graphic elements and enthusiastic flavor cues.
BRAND REDESIGN, PACKAGING DESIGN