Anthem
In a world of over-processed foods from megalithic international conglomerates, who knows where your food is really coming from or if it’s really food at all? McLean's home-baked-from-scratch recipe for this brand puts their humble roots and authentic, grown-on-this-farm transparency front and center. From the brand name to the aesthetic to the REAL. HONEST. OATS. messaging, the net take away is that these are real oats from a real American farming family, people who know a thing or two about good food and an honest days work.

  • brand vision
  • naming & nomenclature
  • brand identity
  • packaging design
  • segmentation
  • web design