Infineon Raceway
When Infineon Technologies, a global computer chip maker, signed a sponsorship deal with a famous California racing venue, we had just 60 days to develop their raceway identity and re-brand the entire venue. From primary signage to pace cars, pit row, to 500ft sound walls…all had to be unveiled overnight for a major NASCAR race and national TV audience. Each project “lap” required coordination between German headquarters, Marketing in Switzerland, track ownership in Charlotte, Infineon N.A. in San Jose, and track management in Sonoma.