Shell Rotella
Shell is a top-tier multinational brand with a reputation for meeting world-wide energy demands with advanced solutions. Despite this lineage, its line of Rotella T heavy duty motor oils failed to visually measure up. Our approach to mending this breach was to unite the brand’s fragmented conventions into a crystal clear architecture, and re-energize its dreary and dated color scheme. The revitalized Rotella T now shines a positive light on one of the world’s most respected energy brands.