Santini
Organic products continue to gain mainstream acceptance, but creates the need for a new “normal” that doesn’t resort to blatant organic imagery. When Santini launched its new line of organic syrups, we emotionally linked the product with its source: The family farms that grow and harvest the ingredients. Wrapping the bottle in overflowing wooden baskets invites the shopper to reach out and pick it fresh… straight off the shelf.
POSITIONING, PACKAGING DESIGN, COPYWRITING, PRINT CONSULTING