Promax
The snack bar category, populated with true-believers, is one of the least appetizing sections in the supermarket. So when Promax asked McLean Design to refresh its packaging system for a new low-cal entry, we were eager to show that beauty and brains are not just compatible, but equally necessary to maximize results. This smart-looking bar now appeals to more than just the workout crowd, quickly becoming the new category leader.
BRAND REFRESH, PACKAGING SYSTEM, FLAVOR SYSTEM, PRINT CONSULTING