MClean Design

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Trade supplier Premier Roasters wanted to create a new line of premium whole bean coffees aimed directly at retail. To create the alluring promise of an exotic coffee experience, McLean Design developed packaging that harkens back to the age of exploration, each flavor earning a classic-style illustration representing the origin of the beans, conveying the authenticity and old world craftsmanship inherent in a hand roasted coffee.
BRAND DESIGN, PACKAGING DESIGN, FLAVOR SYSTEM, ART DIRECTION