Pacific Int’l Rice Mills
Pacific International Rice Mills, a subsidiary of Anheuser-Busch, is the largest independent producer of rice in the Western U.S. Their existing products were a fragmented line under a broad range of pseudo-ethnic brands. To gain shelf presence, and brand loyalty nationally, a unified brand was created under which all products would exist. The design solution carries Western branding architecture, appealing to the mainstream consumer, yet still encompasses the diverse cultures of the existing customer base.