National Broom
In a digital world where silicon and cyberspace have replaced substance, craftsmanship, and the value of an honest day’s work, consumers crave that which has been lost. The mop and broom represent the most analog of household tools. Our design pays homage to the American craftsman as an heroic, timeless icon, in pursuit of a job well done.
BRAND DESIGN, PACKAGING DESIGN, ART DIRECTION