Mountain Dew MDX
Like carbonated soft drinks in general, Mountain Dew was losing ground to energy drinks. “Mountain Dew Extra” — aka MDX — was conceived to turn this negative into a positive, creating a best-of-both-worlds hybrid. By leveraging the “big brand” credibility and edgy reputation, combined with the essence and power of energy drinks, this brand extension redefines the Dew as a dominant “energy” trademark.
BRAND DESIGN, PACKAGING DESIGN, CUSTOM LETTERING, FLAVOR SYSTEM