Hansen’s
- Hansen’s brews up a tea-based soft drink that leverages the growing interest in teas with the medical confirmation of its benefits. The all-natural ingredients and healthful attributes are increasingly relevant to consumers looking to make more positive choices. The kimono-inspired patterns and parchment textures suggest both the ancient art of homeopathic medicines and the hand-made qualities of a traditional iced tea.
PACKAGING DESIGN, FLAVOR SYSTEM
- With the energy drink market solidly serving the teen-to-twenties males, Hansen’s felt there was a segment of the market that could appreciate a more healthful approach to the high-powered punch. Primal Energy was given an almost spiritual incarnation, drawing on tribal art and arcane symbology to maximize the special qualities of this energy drink versus the sea of sameness among competing formulas.
PACKAGING DESIGN, FLAVOR SYSTEM
- Traditional juice brands target either little kids or mature adults, leaving a lot of ground in between ripe for picking. Hansen’s aimed this slammin’ juice box at active tweens whose mom’s are looking to provide responsible nutrition without punishing their kids’ taste-buds. This vitamin-enhanced drink speaks excitement without talking down to older youngsters.
PACKAGING DESIGN, FLAVOR SYSTEM
