- Longhand is a tribute to the handwritten ledgers of days long past, when pen and paper were the only tools available to track the vital details of a working vineyard. Dedicated winemakers kept this treasured book, carefully documenting flavor profiles, harvest dates, and yields from season to season, eventually weaving these facts and figures into a tapestry of elements to create great flavors, consistently, year after year.
BRAND IDENTITY DESIGN, PACKAGE DESIGN, LABEL DESIGN, SHIPPER DISPLAY
- Handwritten details of seasons and formulas help guide the winemaker’s craft, bringing great flavors from vineyard to table. Literally taking a page from a vintner’s notebook helped form the textural background of this label, with strong calligraphic elements overlaid. Longhand is experience, tradition, and patience — the knowledge that good things come to those who wait — blended together in a harmonious and handcrafted wine.
- The care and craftsmanship the winemaker puts into every bottle of Longhand is clearly worn in its sleeve. The nib of a pen symbolizes a handcrafted experience and the calligraphic brand mark represents a signature of authorship. The combination of elements points to the old world techniques of the craft, the art and the science of the vintner’s domain, which newer technologies have been unable to replicate.
- The essence of winemaking is the meticulous care and planning that turns a harvest of grapes into a sensual indulgence. On the full color Longhand display shipper, the notes from the winemaker’s ledger appear like scribblings on a chalkboard, ephemeral yet derived from a depth of knowledge and experience. The bright label cuts through the brooding background and illuminates the colorful proposition.