MClean Design

We created The Buccaneer for Plata Wines as a brand that combines the excitement and mystery of pirate mythology with a premium wine in an effort to increase Plata’s presence with exclusive Buccaneer retailer BevMo. A hand drawn brandmark with references to the romantic flourishes, scrolls and stylings from the time period buccaneers sailed the Caribbean in the 17th century combined with authentic pirate symbology instead of tired skull and cross bone clichés help elevate The Buccaneer above the expected. The oversized, menacing black label, slightly muted stamped foil and the glossy blood red flag emphasize The Buccaneer’s heritage and sense of adventure.

I don’t miss the giant starbursts that used to read “10% MORE FREE!” but I hope nobody asks me to design a “NOW WITH FEWER OUNCES” burst anytime soon either.

Consumer Reports recently published an article on a trend of companies trimming ounces out of their packaged goods to combat rising materials and production costs. The article can be found here.

“From toothpaste to tuna fish, hot dogs to hand soap, companies have been shaving ounces and inches from packaged goods for years, usually blaming it on rising costs for ingredients and energy.”

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